“I’m really chuffed! It’s a great honour to have the statue made and I know a lot of hours have gone into it,” said the man himself, Noddy Holder. “The fact that it is helping to raise funds for Birmingham Children’s Hospital Charity at Christmas time makes it feel extra special.” Noddy Holder
Each Christmas, the festive hit Merry Xmas Everybody gets plenty of airtime, meaning that Noddy Holder remains in the public consciousness. To celebrate the Slade singer, a life-size LEGO model of the singer has turned up at Birmingham New Street train station.
Slade frontman Noddy Holder has been recreated in his famous yellow and red 1970s glam-rock suit using more than 43,000 Lego bricks, taking over 260 hours to build.
The colourful Noddy sculpture has been commissioned by Retail BID Birmingham, the Business Improvement District for the city centre retail area, and is in aid of the work of Birmingham Children’s Hospital Charity, with Noddy selfie-snappers encouraged to donate to the charity and support the #momentsofmagic campaign.
Noddy, from Walsall, has one of the most recognisable voices in rock music and his ‘It’s Christmas!’ chant during Merry Xmas Everybody has become an instantly recognisable seasonal staple.
Slade rose to prominence during the glam rock era in the early 1970s, securing 17 consecutive top 20 hits and six number ones. The British Hit Singles & Albums names them as the most successful British group of the 1970s based on sales of singles, while Merry Xmas Everybody has been called the best Christmas single of all time by several music publications.
The band built a fanbase around the world and became as famous for their flamboyant clothing and live performances as they did their chart-topping singles. Noddy has stayed loyal to his West Midlands roots, and is the proud recipient of an MBE for his services to music.
In addition to colourful new LED lighting on trees on New Street, High Street and Lower Temple Street the Lego statue is another attraction unveiled by the BID to help brighten the city centre during the Christmas shopping period.
The BID is also keen to raise awareness of the outstanding work at Birmingham Children’s Hospital, where ‘Moments of Magic’ happen every single day.
Whether it’s a ground-breaking piece of medical research, the sound of a patient giggling as they’re entertained in their bed or the sight of them playing in a newly-refurbished playroom, this Christmas the hospital’s charity is on a mission to make sure even more of these magical moments happen – not just at Christmas, but all year round.
A collection box is situated alongside the statue, so that those checking out the blocky Holder can make a donation to the charity.